Jim Storm is a well-known businessman, public speaker and author. He took the Course in Memory and Concentration at the end of 2005 and says it has already made him money. ‘I specialise in import and export at the moment. This requires me to know about thousands of different products and to remember hundreds of possible buyers and sellers. Also I have to be able to retain a great deal of pricing information. I have found that thanks to the course I no longer have to keep looking up basic things like shipping costs, excise duty, the comparative prices of specific items and so forth. Also, when someone called Peter Liu comes on the telephone I know exactly who he is and all about him. I wouldn’t hesitate to say that thanks to this course I have near perfect recall and that as a direct result I am making faster and more profitable decisions.